Press Release

November 1, 2024
SBI Sumishin Net Bank, Ltd.

SBI Sumishin Net Bank Releases Generative AI Chatbot "Helpippi ™" for Customers

SBI Sumishin Net Bank, Ltd. (Head Office: Minato-ku,Tokyo; President & CEO: Noriaki Maruyama; henceforth referred to as “SSNB”) is pleased to announce that it has developed an in-house generative AI chatbot "Helpippi ™" for customers and started the service on Friday, November 1, 2024.

Service Image Diagram

Image of the "Helpippi ™" service site

Features of the generative AI chatbot "Helpippi ™"

"Helpippi ™" is designed to give you the information you want to know by asking questions as if you were talking to an adorable character naturally.Unlike general chatbots, generative AI can be used to provide highly accurate answers by understanding language and preserving context in natural language dialogue.

Point1: Natural dialogue through contextual preservation

"Helpippi ™" can also respond to questions in spoken language, so customers can arrive at the answers they want by talking with "Helpippi ™".
In addition, unlike conventional chatbots, it has a function to maintain context and remembers the content of the customer's question, so it is possible to obtain an answer based on the previous question by asking a question by superimposing the answer obtained by asking the question.

Point2: High response accuracy

"Helpippi ™" has learned a huge number of our FAQs as knowledge, and can accurately answer a wide variety of questions. 
Utilizing our proprietary technology, we create answers based on correct FAQ knowledge and reconsider the answers to additional questions, thereby achieving highly accurate answers.

Point3: Ensuring transparency by clearly indicating the source of the source

When Helpippi ™ indicates a response in text, it will clearly indicate at the end of the answer the relevant information that was the source of the information.By clarifying the source of the source, we will provide customers with more transparent information.

About the character "Helpippi ™"

"Helpippi ™" is designed with the image of a friendly character who is likely to be someone to talk to.

Helpippi

The name and character of "Helpippi ™" are trademark pending.

  • ※ This service is not available in some NEOBANK apps. Thank you for your understanding.

About SBI Sumishin Net Bank

SBI Sumishin Net Bank (“SSNB”) is an online bank that was founded in 2007 and became the first Japanese internet bank to be listed on the Tokyo Stock Exchange Standard Market in March 2023. By leveraging the most advanced technology solutions, SSNB offers safe, secure and convenient banking experience to its customers.

In the digital bank business, SSNB has now over 7 million customer accounts with over 9 trillion yen (*1) in deposits. It consistently ranks high in customer satisfaction by recognizing individual needs of different lifestyles and life stages as well as by offering a well-designed user interface and experience.

Its mortgage business, which has built on a unique business model, is the largest among Japanese banks in terms of the amount of newly originated mortgage loans (*2).

SSNB’s NEOBANK® is a full-service BaaS (banking as a service) product offering that enables its brand partners to offer a full range of banking services to their customers. As a pioneer in the sector, it boasts a number of BaaS partnerships with Japan’s leading brands and businesses.

SSNB is vigorously engaged in non-financial activities as well including data initiatives and carbon credit trading in an endeavor to balance business growth with social responsibility.

Moving forward, SSNB will remain committed to embracing corporate social responsibility and sustainable growth as a fintech that goes beyond banking services to realize a society where prosperity and abundance circulate driven by the power of technology and a spirit of fairness.
To learn more about SBI Sumishin Net Bank, please visit: www.netbk.co.jp/contents/company/en/

(*1) The number of deposit accounts is as of February 7, 2024, and the balance of deposits is as of December 11, 2023.
(*2) This statement is base on our research as of March 31, 2023, using data disclosed by multiple domestic banks including Resona Holdings, Sumitomo Mitsui Financial Group, Sumitomo Mitsui Trust Holdings, and Mizuho Financial Group, as well as our own.
(*3) NEOBANK® is a registered trademark of SBI Sumishin Net Bank. The Registered trademark number is 5953666.

Contact

For further information about this press release, please contact:
SBI Sumishin Net Bank, Public Relations
ir_csr_sdgs@netbk.co.jp

Note: This content has been translated from the Japanese original using artificial intelligence (AI) or machine translation technology for reference purposes only.
In the event of any discrepancy between this translated document and the Japanese original, the original shall prevail.