Press Release
December 2, 2024
SBI Sumishin Net Bank, Ltd.
SBI Sumishin Net Bank releases a WEB commercial starring karen Otomo
~If you use "ATM with the app", you can free any fee as many times as you want!~
SBI Sumishin Net Bank, Ltd. (Head Office: Minato-ku,Tokyo; President & CEO: Noriaki Maruyama; henceforth referred to as “SSNB”) has released a web commercial featuring actor Karen Otomo to let everyone know that from Sunday, December 1, 2024, the fee for using ATMs with the app will be waived anytime and as many times as you want (limited to eligible branches*).

No ATM fees, no matter how many times you use it
SSNB is working on a variety of measures to improve customer convenience, from UI/UX improvements to product and service enhancements.
As part of this effort, from December 1, 2024 (Sunday), we have completely waived ATM fees when using ATMs with the app so that you can use ATM services at a reasonable price and conveniently.As a result, customers do not need to visit the bank, and they can easily use the ATM at the same time as running errands at convenience stores in the city.
In order to convey the convenience and fees of "ATMs with apps" to as many people as possible, we have created a WEB commercial featuring actor Karen Otomo.
In response to the question "Why do ATMs charge fees?", the WEB CM appeals to the fact that it can be easily used in daily life by expressing that it can be used at ATMs of Seven Bank and Lawson Bank nationwide, along with a sense of security about the use of SSNB's "ATM with the app".
CM Overview
- Title
- Why? "No ATM fees"(30 sec. / 15 sec.)
- Performance
- Karen Otomo
- Broadcast Period
- Monday, December 2, 2024 ~ Tuesday, December 31, 2024/Saturday, March 1, 2025 ~ Monday, March 31, 2025 (planned)
- Distribution media
- YouTube<https://youtu.be/UiJ3t8xFq50>
Why? "No ATM Fees" Story
At the beginning of the interview, he raised the question, "Why do ATMs charge fees?" and said, "It's okay with the SSNB app!" Ms. Otomo conveys a sense of security.

Image of WEB CM
Karen Otomo's profile
Born on October 9, 1999 in Gunma Prefecture.Exclusive model for the magazine "MORE". Regular witness of ABEMA's "I fell in love with it today."In 2024, he will appear in "Arisu in the Kitchen" (NTV) and "Miya Seizaemon Zannihi Record 8" (Japan movie + period drama 4K).In addition, she is active in a wide range of other fields, such as movies and variety shows.
Comment from Karen Otomo
This time, I will appear in a commercial for SSNB.
It is a refreshing commercial that tells you in a blue-based space that if you use SSNB's "ATM with the app", your smartphone can be used as a cash card, and you can deposit and withdraw money at a convenience store ATM near you without any fees!
Shooting from various angles in the studio is refreshing, and I'm looking forward to seeing the finished commercial.
I hope that through this commercial, everyone will be interested in this useful function!
- ※ (*) For individual customers who use ICHIGO Branch (101), BUDOU Branch (102), MIKAN Branch (103), REMON Branch (104), RINGO Branch (105), BANANA Branch (107), MERON Branch (108), KIUI Branch (109), TSUTSUJI Branch (202), Iruka Branch (207), KUJIRA Branch (403) are eligible for this service. Other branches are not eligible.
About SBI Sumishin Net Bank
SBI Sumishin Net Bank (“SSNB”) is an online bank that was founded in 2007 and became the first Japanese internet bank to be listed on the Tokyo Stock Exchange Standard Market in March 2023. By leveraging the most advanced technology solutions, SSNB offers safe, secure and convenient banking experience to its customers.
In the digital bank business, SSNB has now over 7 million customer accounts with over 9 trillion yen (*1) in deposits. It consistently ranks high in customer satisfaction by recognizing individual needs of different lifestyles and life stages as well as by offering a well-designed user interface and experience.
Its mortgage business, which has built on a unique business model, is the largest among Japanese banks in terms of the amount of newly originated mortgage loans (*2).
SSNB’s NEOBANK® is a full-service BaaS (banking as a service) product offering that enables its brand partners to offer a full range of banking services to their customers. As a pioneer in the sector, it boasts a number of BaaS partnerships with Japan’s leading brands and businesses.
SSNB is vigorously engaged in non-financial activities as well including data initiatives and carbon credit trading in an endeavor to balance business growth with social responsibility.
Moving forward, SSNB will remain committed to embracing corporate social responsibility and sustainable growth as a fintech that goes beyond banking services to realize a society where prosperity and abundance circulate driven by the power of technology and a spirit of fairness.
To learn more about SBI Sumishin Net Bank, please visit: www.netbk.co.jp/contents/company/en/
(*1) The number of deposit accounts is as of February 7, 2024, and the balance of deposits is as of December 11, 2023.
(*2) This statement is base on our research as of March 31, 2023, using data disclosed by multiple domestic banks including Resona Holdings, Sumitomo Mitsui Financial Group, Sumitomo Mitsui Trust Holdings, and Mizuho Financial Group, as well as our own.
(*3) NEOBANK® is a registered trademark of SBI Sumishin Net Bank. The Registered trademark number is 5953666.
Contact
For further information about this press release, please contact:
SBI Sumishin Net Bank, Public Relations
ir_csr_sdgs@netbk.co.jp
Note: This content has been translated from the Japanese original using artificial intelligence (AI) or machine translation technology for reference purposes only.
In the event of any discrepancy between this translated document and the Japanese original, the original shall prevail.