Press Release
January 5, 2026
SBI Sumishin Net Bank, Ltd.
SBI Sumishin Net Bank Achieves No.1 Overall
in the 2026 Oricon Customer Satisfaction® Survey
for Bank Card Loans for the Seventh Consecutive Year
The card loan service offered by SBI Sumishin Net Bank, Ltd. (Head Office: Minato-ku, Tokyo; President & CEO: Noriaki Maruyama; hereinafter “SSNB”) has been ranked No. 1 overall for the seventh consecutive year in the “2026 Oricon Customer Satisfaction® Ranking – Bank Card Loans,” announced on Monday, January 5, 2026, by Oricon Inc. (Head Office: Minato-ku, Tokyo; President: Hisashi Koike).
In addition to the product features of SSNB’s Card Loan, the bank received high evaluations across all assessment categories—including the application process, ease of repayment, and customer support services—resulting in the No. 1 overall ranking among 92 financial institutions nationwide.
“No. 1 Emblem from the Oricon Customer Satisfaction® Ranking – Bank Card Loans”
About SSNB’s Card Loan
The product features competitive interest rates and fees, along with high convenience enabled by a fully smartphone-based process—from application to repayment.
Survey Overview: “Oricon Customer Satisfaction® Ranking – Bank Card Loans”
The ranking is based on a survey conducted by oricon ME Inc., which evaluated 92 providers of bank card loans. The survey targeted men and women aged 20 to 69 who have used a bank card loan—or an equivalent app‑based cardless loan—within the past five years and who are either currently in repayment or have completed repayment.
Survey Details
Survey Organizer
oricon ME Inc.
Methodology
Online survey
Number of Respondents
8,152
Number of Companies (Services) Evaluated
92
Definition of Eligible Companies
Companies that meet all of the following criteria:
1. Registered as a bank with Japan’s Financial Services Agency (FSA)
2. Provide unsecured loan services that allow repeated borrowing within an approved credit limit
3. Conduct lending operations through an issued card or an equivalent app‑based solution
Survey Periods
September 5–26, 2025
August 5–19, 2024
August 10–29, 2023
Survey Participants
Men and women aged 20 to 69 who, within the past five years, have used a bank card loan or an equivalent app‑based cardless loan, and who are either currently in repayment or have completed repayment.
About SBI Sumishin Net Bank
SBI Sumishin Net Bank (“SSNB”) is an online bank that was founded in 2007 and became the first Japanese internet bank to be listed on the Tokyo Stock Exchange Standard Market in March 2023. By leveraging the most advanced technology solutions, SSNB offers safe, secure and convenient banking experience to its customers.
In the digital bank business, SSNB has now over 7 million customer accounts with over 9 trillion yen (*1) in deposits. It consistently ranks high in customer satisfaction by recognizing individual needs of different lifestyles and life stages as well as by offering a well-designed user interface and experience.
Its mortgage business, which has built on a unique business model, is the largest among Japanese banks in terms of the amount of newly originated mortgage loans (*2).
SSNB’s NEOBANK® is a full-service BaaS (banking as a service) product offering that enables its brand partners to offer a full range of banking services to their customers. As a pioneer in the sector, it boasts a number of BaaS partnerships with Japan’s leading brands and businesses.
SSNB is vigorously engaged in non-financial activities as well including data initiatives and carbon credit trading in an endeavor to balance business growth with social responsibility.
Moving forward, SSNB will remain committed to embracing corporate social responsibility and sustainable growth as a fintech that goes beyond banking services to realize a society where prosperity and abundance circulate driven by the power of technology and a spirit of fairness.
To learn more about SBI Sumishin Net Bank, please visit: www.netbk.co.jp/contents/company/en/
(*1) The number of deposit accounts is as of February 7, 2024, and the balance of deposits is as of December 11, 2023.
(*2) This statement is base on our research as of March 31, 2023, using data disclosed by multiple domestic banks including Resona Holdings, Sumitomo Mitsui Financial Group, Sumitomo Mitsui Trust Holdings, and Mizuho Financial Group, as well as our own.
(*3) NEOBANK® is a registered trademark of SBI Sumishin Net Bank. The Registered trademark number is 5953666.
Contact
For further information about this press release, please contact:
SBI Sumishin Net Bank, Public Relations
ir_csr_sdgs@netbk.co.jp
Note: This content has been translated from the Japanese original using artificial intelligence (AI) or machine translation technology for reference purposes only.
In the event of any discrepancy between this translated document and the Japanese original, the original shall prevail.