Press Release
July 9, 2026
SBI Sumishin Net Bank, Ltd.
SBI Sumishin Net Bank Launches New Retail Service Brand “Docomo no Ginko”
— Rebranding of retail banking services in line with the launch of the new corporate name “Docomo SMTB Net Bank” —
SBI Sumishin Net Bank, Ltd. (Head Office: Minato-ku, Tokyo; CEO: Noriaki Maruyama; hereinafter “the Company,”) hereby announces that, effective August 3, 2026, it will launch a new service brand, “Docomo no Ginko,” for its retail banking services.
This initiative coincides with the planned corporate name change to “Docomo SMTB Net Bank Co., Ltd.”※, and reflects changes in the Company’s business environment as well as the expansion of collaborations with various partners. Through this rebranding, the Company aims to enhance clarity and intuitive understanding for customers while providing banking services that are more accessible and convenient in their daily lives.
“Docomo no Ginko – Docomo SMTB Net Bank” logo
New Service Brand: “Docomo no Ginko”
“Docomo no Ginko” is a service brand designed to clearly represent the Company as part of the Docomo Group. Leveraging the technological capabilities the Company has cultivated, the brand aspires to deliver a familiar, reliable, and seamlessly integrated banking experience that fits naturally into customers’ daily lives.
The brand embodies the following key values:
- Reliability and convenience through collaboration with the Docomo Group
- A seamless financial experience integrated into everyday life
- Service design that balances convenience with strong security
Future Initiatives
Under this new service brand, the Company will pursue the following initiatives:
- Enhancing convenience through stronger collaboration with the Docomo Group
- Expanding products and services in collaboration with the Sumitomo Mitsui Trust Group
- Advancing financial experiences that integrate seamlessly into daily life
- Increasing value-added services based on customer banking usage
In addition, the Company will progressively update displays, logos, and other communication elements across its applications and websites.
App Name and Icon Design
Following updates on or after August 3, 2026, the application name will be changed to “Docomo no Ginko – Docomo SMTB Net Bank App,” and the app icon will be transitioned from “d NEOBANK” to “Docomo no Ginko” in phases.
The service brand for retail banking services will be unified under “Docomo no Ginko.” BaaS (Banking as a Service) partner services and corporate banking services will continue under the “NEOBANK” brand.
“Docomo no Ginko – Docomo SMTB Net Bank” app icon
Notes for Customers
No procedures are required in connection with this change, and there will be no changes to existing service content.
- ※ The corporate name change is subject to approval by the relevant authorities.
Contact
For further information about this press release, please contact:
SBI Sumishin Net Bank, Public Relations
kouhou_pr@netbk.co.jp
Note: This content has been translated from the Japanese original using AI-assisted machine translation for reference purposes only.
In the event of any discrepancy between this translated document and the Japanese original, the original shall prevail.